In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing.
They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement and the effectiveness of marketing strategies across platforms.
Kelsey emphasizes the need for an end-to-end solution to manage the influx of data while ensuring full measurement by marketers.
00:00 Introduction to Journey Tracking in Marketing
00:27 Welcome to Growth Masterminds
00:56 Challenges in Cross-Platform Marketing
01:30 Changes in the Gaming Industry
01:45 The Impact of the Pandemic on Gaming
02:27 The Shift to Mobile Marketing
03:05 The Role of Privacy in Marketing
03:24 The Future of Cross-Platform Games
05:06 The Challenges of Cross-Platform Marketing
06:17 The Importance of User Tracking
10:58 The Role of Conversions API in Marketing
16:13 The Benefits of Cross-Platform Solutions
20:52 The Future of Cross-Platform Marketing
22:17 Conclusion and Wrap Up
