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Designing for Behavior Change with Stephen Wendel

The Behavioral Design Podcast

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How Do You Define Your Behavior Problem?

i think of it in terms of the actor, who's our target audience? What is the outcome we're trying to drive for them? Is it losing weight, less back pain, o controlling their dibetes, et cetera? And then finally, what is the action? How do we believe that the person can achieve that outcome? Now i learned from a gan, a regeshnelicar, whom i used to. He framed it as a hypothesis, which i've seen a variety of other potsamat wallart,. We want the world to be like this. Maybe it is, maybe it isn't. That's thats theas o wal we want

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