The long term (E)
Akimbo: A Podcast from Seth Godin
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Building Resilient Organizations With a Mission Statement
Marketers have an opportunity to build institutions that will evolve over time. Jor-El wasn't a very good marketer because he was trying to sell the long run, says Ben Ghiat. We are capable of building a system like Starbucks, which started with just a couple stores and didn't even sell hot coffee.
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