The Promise and Challenges of Generative AI in Contentful

Contentful’s platform, built on an API-first architecture, provides differentiated technology for marketers and developers in creating landing pages, blogs, campaigns and other personalized content. CEO Karthik Rau talks about customer choices across the marketing-tech landscape and the company’s evolution to a broader platform from a composable content-management system (CMS). In this episode of the Tech Disruptors podcast, Rau sits down with Bloomberg Intelligence analyst Niraj Patel to discuss the state of so-called headless solutions in CMS, AI disruptions in digital agency, customers’ buying criteria, the marketing-tech stack, machine-generated content volume and more. Will generative AI disrupt the trillions of dollars spent on digital-agency services? Tune in to hear Rau’s insights and the potential shifts ahead.