13min chapter

Sounds Like A Cult cover image

The Cult of Sephora

Sounds Like A Cult

CHAPTER

Beauty, Identity, and Consumerism

This chapter examines how makeup choices impact personal identity and community perceptions, highlighting the influence of beauty brands like Sephora. It discusses the psychological effects of consumer behavior, especially among the youth, and the ethical concerns surrounding early exposure to high-end skincare. The conversation culminates in reflections on how beauty trends shaped by social media define self-worth and authenticity for young individuals.

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