Maz joins Gavin to share insights from her career in entertainment and her transition into conference speaking. Having worked on The X Factor, Celebrity Apprentice, Big Brother UK & Australia, and many more, Maz now specializes in personal brand differentiation and behavior change. She discusses the importance of storytelling, reading an audience, and standing out in competitive industries.
Maz explains how she helps people craft a memorable personal brand, shift audience behavior, and create a lasting impact. She shares real-world examples from her experience working with CEOs, real estate professionals, and lawyers, emphasizing the power of perception, branding, and differentiation.
Episode Breakdown:
[0:00 - 5:00] Maz’s unexpected career shift from TV production to public speaking – learning to pivot and find new opportunities.
[5:00 - 10:00] How Maz transitioned from producing TV shows to helping professionals build strong personal brands.
[10:00 - 15:00] The power of first impressions – why people judge you in seconds and how to make it work in your favor.
[15:00 - 20:00] Memorable branding: The story of a lawyer who changed their pitch from "I’m a partner at a law firm" to "I keep CEOs out of jail".
[20:00 - 25:00] Behavioral change in business – how Maz ensures her audience takes action, rather than just listening.
[25:00 - 30:00] The importance of being different, not vanilla – why standing out is critical in real estate, sales, and leadership.
[30:00 - 35:00] How Maz reads a room, works with industry leaders, and adapts her message for different audiences.
[35:00 - 40:00] The power of storytelling, theatricality, and engagement in professional branding.
[40:00 - 45:00] Why “Hope is not a strategy” in sales, real estate, and business – changing minds through behavior-based influence.
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