This chapter delves into the unique 100% franchise business model of Wyndham Hotels and Resorts, the world's largest hotel franchise company, which has allowed it to thrive even in economic challenges. The discussion also covers demographic shifts in travel behaviors, pricing strategies, and the recovery of occupancy levels in the post-COVID landscape.
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Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts, discusses the grand opening of ECHO Suites Extended Stay by Wyndham in Plano, TX.
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