S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
Do You Have a Flavor for Your Brand?
The workbook is about positioning, finding sort of like, what is unique about my brand? How do I need to position it? HowDo I make it stand out? What this book is going to give you from the get go is way more options at your disposal than you would be able to come up with on your own. It really allows you to explore a very wide and diverse range of options simply by answering each territory in this book. Each source of brand association has a couple of questions that stimulate your thinking. And because you have, I don't know, 60 option as opposed to only 15 options, the likelihood that one of these 60, it's going to be novel,
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