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2min chapter
A brand architecture masterclass with Felicia Rosenzweig
Let's talk branding
Exploring Brand Architecture Resources and Expert Insights
This chapter delves into the various resources and knowledge sources available for brand architecture, emphasizing differences in approach for B to B and B to C brands. The speaker highlights the importance of understanding industry nuances and mentions expert resources for further insights.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode