
S2E14: Deloitte Mock Case Interview
Strategy Simplified
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The Customer Bucket
The one thing we don't have in here is anything around competitors. So what if we use the customer bucket to talk about competitors? Right. Which competitors are they currently buying from? What, you know, the percentage of purchases through different channels, like e-commerce, etc. Maybe you put the market size to be volume and you do the price point here. It's possible that you could do that. All right. You're trying to get market share, I think, in the customer. Does that make sense? Sure. We have to get our potential revenue, which is different than the total market. Okay. And then financials. Hmm. I had initial investment was one
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