2min chapter

Better Product cover image

2021’s Shift To Opportunity-Focused Innovation

Better Product

CHAPTER

Opportunity Focused Innovation

In 20 21, we saw what we're now going to call the second order innovations. So this innovation remains problem oriented, but then the question is about how these products can solve 20 20 problems better. They're innovating on those first order innovations. We are predicting now that the progress we made in 20 21 is going to welcome in this new kind of product ation in 20 22.

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