How the @!#$ does advertising work, with Cadillac CMO Melissa Grady
Decoder with Nilay Patel
00:00
Adapting Automotive Marketing in a Post-Pandemic World
This chapter examines the latest trends in automotive services, focusing on technology's role in the car buying and servicing experience. It discusses the evolution of luxury dealers and changing consumer behaviors, particularly the growing interest in gaming over traditional sports, and emphasizes the need for new advertising strategies.
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