Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
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Is There a Corp Set Right?
We're moving to a world where we will have a corps platform that manages more than emal the ab m platform. Vendors are already working in that direction. These new corps platforms will not only be omni channel, they'll control more of those engagement channels. They'll be more intelligentthe be able to incorporate more of those behavior signals and all for the purpose of understanding where the buyer is. That's the ultimate goal. By enabling our buyers moving from engagement tactics to buyer enablement,.
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