2min chapter

Bloomberg Talks cover image

Mattel CEO Talks Earnings, Barbie Movie Success

Bloomberg Talks

CHAPTER

Exploring the Demand for Little People and Success of Hot Wheels

Discussion on the demand and success of Little People brand, its ability to tap into societal moments, and the potential for a Taylor Swift-themed product. Also, highlights the impressive growth and market dominance of Hot Wheels, including record-breaking years, market share, and plans for movies with JJ Abrams and Skydance.

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