Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
How to Sell to a Team of People
Research shows that a typical B2B purchase involves between five and seven stakeholders. When I started out marketing, what I was taught was we needed to do personas for all of those stakeholders. So they've got completely different things they're worried about. And so we often had this like file with all these personas in it.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
