“Marketing gets more exciting after someone says yes.” That’s the wisdom John Jantsch—founder of Duct Tape Marketing—brings to this week’s Tip Top: Grow Up Your Business with Metronomics. Host Shannon Susko and co-host Ged Roberts sit down with the small business marketing legend to talk about building momentum after the sale and why trust is the ultimate growth engine.
John shares how most companies miss out by treating marketing as a series of one-off tactics instead of a unified system tied to business goals. From creating customer success tracks to aligning brand and team strategy, he breaks down what it really means to make marketing work—for the long haul. It’s not about throwing money at leads. It’s about sustainable systems.
Watch the full conversation with John Jantsch now: https://youtu.be/mLpS84xnYzE
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00:00 The Excitement of Marketing After the Sale
00:54 Understanding Marketing as a System
06:02 Aligning Marketing with Business Strategy
11:58 Building a Functional Marketing Team
18:08 Shifting the Mindset on Marketing Investment
23:50 The Future of Marketing: AI and Automation
29:58 Key Takeaways for Effective Marketing
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