MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)
Mobile Dev Memo Podcast
The 20 20 and Beyond Era of TV Advertising
Ara, my take on the 20 20 and beyond era is that kind of cool technology. There's a bunch of ways to collect user data now with explicit optin,. You might build a utility. And i think that for today's big marketer, were now they're relying purely on probablistic marketing. To do stuff like that you actually have to rely on probabilistic marketing around them. So why not create a block box rather than press a button and get an lite score? Yes o moucet, which may be positive versus the deterministic era.
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