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Netflix vs Blockbuster - Dirty Tricks | 3

Business Wars

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Evangelist's Blockbuster on Line

Shane evangelist launched block buster on line in august two thousand four with a huge marketing campaign and a self congratulatory launch party. The sight was crashing under the heavy traffic spurred by its lavish marketing campaign. Customers in chat rooms complained that the on line version of block ter was as bad as block buster's stores. They cancelled their subscriptions at an alarmingly high rate. By the time the initial fanfare died down, evangelist told block buster marketing chiefs what the numbers had already told them: i'm losing customers I can't afford to be losing because i haven't paid for them yet. He devised a plan to keep net flicks from advertising to people who hadn

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