Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking
Conversion Tracking Playbook
00:00
Shopify - Server Side Tracking
Non plus stores have never had the ability to modify and add tracking into the checkout experience except for the order status page. So once you have that implemented under store, then you add all of your tracking tags, aka pixels, inside your Google Tag Manager web container. And then at that point, when customers are browsing your site, they're triggering events like Add to Cart, begin checkout, purchase, and then your tags will trigger from Google Tag Manager. If there isn't a web hook, then we have other ways to access that data and then route it into your L.O.V.R. portal.
Transcript
Play full episode
