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Instagram's Kevin Systrom: Keep it simple while scaling big

Masters of Scale

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Keep It Simple When You Have So Many People Using Instagram

Kevin and Mike were determined not to change Their commitment to keeping Instagram Simple. To this day, they have regular meetings So that the whole team can re-examine the app. Kevin thinks long and hard About adding new features And he will only do so If there's a clear case for them Often, that means spotting any interesting or unexpected ways People are using his product.

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