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The Forever Games (Ep. 4)
Gamecraft
World of Warcraft Is a Great Example of Player Investment
World of Warcraft success is really the product of just an exquisitely executed fast follow they didn't attempt to reinvent the MMO genre. Blizzard took inspiration from some of the session based games and brought in a higher level of graphical quality. As you leveled up as you spent that time you created all of this equity in your character right there was essentially a sunk cost in your character.
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