Exploring the complexities of stadium naming rights, this chapter discusses the benefits for corporate sponsors and the controversy surrounding undisclosed deals. It also analyzes the effectiveness of stadium sponsorships as a marketing tool.
NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?
(00:41) Ricky Mulvey and Dylan Lewis discuss:
- Why stadium sponsors generally don’t outperform their peers or the market.
- When major sponsorships do and don’t make sense as part of a marketing budget.
- Monster Energy’s brilliance in focusing on extreme sports.
Companies discussed: F, PG, PAYC, MNST, ALGT, LUMN, MET, SOFI, AAPL, GOOG, GOOGL
Host: Dylan Lewis
Guests: Ricky Mulvey
Engineers: Tim Sparks
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