The Gap Between Objective Reality and Subjective Perception

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The gap between objective reality and subjective perception is the marketers playground. We don't really experience reality objectively, we experience our brain's mental model of it. And as we don't ever experience the world objectively, we just experience its mental model. This can be most profoundly seen in experiences of taste like eating dog food or pate.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

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