In 2009 times were tough. They had a lot of unsolned inventory. But then it was super convenient. You know, who doesn't want to see great merchandise at a great price if it's carefully curated for you? The right amount of supply is sort of demand minus one or two. And we let it run. We had so much opportunity, we let it running. I should have kept it constrained. I would have started to kick people off the site if they didn't buy. That would have gotten people excited. It could still work today. Was there anything that strategically, like, would you have gone slower in that ramp or was going? This is the one that I

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