Marketecture: Get Smart. Fast. cover image

Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press

Marketecture: Get Smart. Fast.

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Intro

This chapter explores the transformation of media verification and advertising performance, focusing on innovative AI-driven solutions like Adelaide AU. The discussion also reflects on recent skepticism regarding the potential impacts of Google search remedies amid the evolving landscape.

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