S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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How Much of Your Budget Is Dedicated to Demand Capture?
When we bring on clients, we like to shift a majority of that budget to create demand, which is actively educating our market and channels. The percentage that we like to work with either like 80, 20 or 90 ton. That really depends on a, how much volume of courses in the capture demand channels. And i want to pass it over to you on this topic, lis am.
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