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What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).
In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.
We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.
If you’re done chasing views and ready to build something that actually lasts, this is where it begins.
Check out Caleb here here:
https://www.instagram.com/calebralston/
https://www.youtube.com/ @CalebRalston
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Timestamps:
0:00 - Intro
1:10 - What’s most brands are messing up
2:36 - How do you define “work”
3:36 - The Brand Journey Framework
6:04 - Caleb’s Brand Journey Framework
7:11 - Studying different cultures
8:02 - Going all in on YouTube
12:10 - Generating 250 leads overnight
13:34 - Give everything away for free
14:55 - Observing Gary Vee
17:06 - The importance of Positioning
19:40 - How to stand out today
22:30 - Your taste is everything
23:41 - How A.I. is affecting creators and brands
26:26 - Trust is currency
31:12 - Don’t posture as an authority
34:30 - The #1 thing that moves the needle
36:29 - How to stay consistent with content
39:35 - What’s on your rider bro?
41:20 - Pairing = Branding
48:37 - Protect your brand
49:44 - How long it takes to build a successful brand
53:23 - Effort means nothing
55:49 - Best tools Caleb uses in his business
57:36 - How Caleb comes up with ideas for content
1:00:00 - Caleb’s merch
1:01:08 - Caleb’s first hire
1:02:39 - Building someone else’s brand vs. your own
1:04:25 - Content is #1 and how to succeed
1:09:15 - How to build out a team
1:11:39 - Repurpose your ideas and content
1:13:36 - Mining content for sustainability
1:16:39 - Maker vs. Manager
1:19:29 - The challenges that come with starting a business
1:22:49 - Hackathon
1:27:04 - We love a flop
1:31:02 - Having a “gut” feeling
1:32:49 - What Caleb learned from Leila Hormozi
1:34:55 - What Caleb learned from Gary Vee
1:37:04 - What Caleb learned from Alex Hormozi
1:39:07 - Overdelivering for clients
1:41:53 - Advice to 18 year old self
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