Trust and platform avoidance with Grace Gu
Talking about Platforms
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The Paradox of Trust in Online Platforms
This chapter features a guest discussing the evolution of platforms as key business intermediaries and the critical role of trust in user interactions. It explores the paradox of increasing consumer trust leading to disintermediation, where users may choose to bypass the platform altogether. The chapter also examines research on freelance marketplaces, highlighting factors affecting trust and the implications for platform designers.
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