Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
Demand Gen Chat
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Do You Have a Centre of Excellence?
i'm a big advocate of centres of excellence, meaning that campaigns, campaign templets and processes are all templated out. Every time you come up with a really good insight, you improve the base line. You also want to broadly share. It's not forat at amazon, we share our results so frequently,. We store them, um, historically, so people can go back and look.
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