3min chapter

The Bootstrapped Founder cover image

175: Realistic Building in Public for Introverted Founders

The Bootstrapped Founder

CHAPTER

Building in Public

I've been the close and inward focus of my life, but this might not be immediately apparent when you see me and my work on Twitter or YouTube. In short, I reframed my audience from this nebulous mass of strangers into a relatable group of business builders. This made it so much easier to ignore all the vanity metrics that people tend to focus on. It's not about how many connections you have - it's about the depth of the connections that you make"

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