The Importance of Watching the Basics

What do Manuka honey, brown M&Ms, chocolate milk, vanilla gelato, rose petals, fair trade bananas, and Twizzlers have in common? No, they’re not ingredients for a bizarre ice cream sundae. Listen to today’s episode to find out . . .

🌟 3 Key Takeaways

• Botching the basics: **A term my friend and I use for companies who fail to deliver the baseline minimum expected customer experience. See also: unforced errors in Chapter 3 of Free Time, “Systematize the Spirit of Your Business.”
• “God is in the details:” What might seem simple at a first glance often turns out to be more complex and require more time and attention to accomplish correctly. ****
• Touring bands have backstage riders that specify details on stage design, sound systems, lighting, and an artist's green room wishlist.

📝 Permission: Be picky about the details! And to be incredibly detail oriented in your documentation.

✅ Do (or Delegate) This Next: Create your own form of a celebrity rider, whether for your household, for travel and on-site client events, or even VIP days you might host with clients. I encourage you to go a little wild with this! Yes, figure out what your must haves are, but then imagine your ultra delightful details too :)

🔗 Resources Mentioned

• Video clip: Curb Your Enthusiasm—Pissing Off Mocha Joe (S10, E1)
• TV Show: Bravo’s Below Deck (Prime, Peacock)
• Articles: John Wooden’s Pyramid of Success
• The Smoking Gun’s 300+ Backstage Riders; Sample Excerpts: John Mayer (2005), Adele (2011), Katy Perry (Page 1, Dressing Rooms), Justin Bieber (2010), Pearl Jam (2008)
• PDF: JE’s Palm Beach Household Manual
• Tools: Free Time Business Operations Dashboard (promo code PODCAST), Free Time Toolkit, ChatGPT

📚 Books Mentioned

• The Essential Wooden by John Wooden
• Free Time: Lose the Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• Life After College

🎧 Related Episodes

• The Really Rich Podcast: Ep 22 with Rey Flemings: Buying What Isn’t For Sale, Post Luxury, & Kindness
• Pivot: ChatGPT as Universal Intern and Permission Not to Be a Billionaire with Kevin Kelly
• Expansive Impact and Spacious Scheduling with Sarah Young
• Free Time: 200: 🎉 20+ Free Time Permission Slips for Small Business Owners (Part 1)
• 202: 🎉 20+ Permission Slips for Small Business Owners (Part 2)
• 068: Are You Running a Grumpy Business?
• 176: 🍪What’s the Chocolate Chip Banana Bread in Your Business?🍌
• 104: Save Someone Next Steps
• 146: New? Help Us Welcome the Next You (A Message for Your New Team Members)
• 194: 🤖 Top 10 Favorite Recent GPT Prompts for Creative Business Owners

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