Introduction

Big plans aren't bad, they're just like a sneaky form of procrastination. A big plan means your putting off action until you finish writing up the plan. And so i'll tell you a story about how we almost fell into this trap, but got out of it. We were making an ap for high schoolers. It wasn't even in the ap store yet. So our engineers started brain storminga plan to get users. They came up with ideas that would take us weeks or months to set up. Even face bookads we couldn't do, cause the ap wasn't even alive in the store. This will take us two months to build this,. somebody's,