Todd Kashdan - How to Challenge the Status Quo… and Win
Smart People Podcast
The Principles of Principled Rebellion
"I like to understand the theory, the thesis. Sometimes we get pushed back, what's the action? Right?" he says. "The actions in your book is really well set up to define those actions you can find in the book," she adds. 'Make it very clear, as at the switching costs exactly what they are, and that here are the benefits exactly they are going to receive if we are to move away from the status quo'
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