i get a lot of credit for the uber investment, but i own a fraction of one % of ober. And that's what i see with lama life. You know, it is a tall on one hand, but it is also a great brand that were building. So m ye am meally excited. Brand matters. I mean, if you look at a brand like porsh ortesla, just taking the car category, or mercedes, these brands evoke something. Robin hood has an aesthetic that means something to people, kes them loyal to it. We could very easily just syndicate every company that graduates from the accelerator. But we also want to challenge our