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The Growing Influence of Social Media in Election Campaigns
This chapter delves into how political parties are leveraging social media platforms like TikTok to reach and engage with voters, specifically targeting younger demographics through creative and humorous content. It examines the unique strategies employed by parties like Labour and the Conservatives to garner millions of views and foster discussions. The discussion also emphasizes the importance of being cautious about user-generated political content and unidentified sources on social media feeds.