The Illusion of Value: Capitalism and Consumer Behavior

This chapter examines the role of the Coca-Cola can as a symbol of value and perception within capitalist frameworks, emphasizing how consumer habits influence our relationship with material goods. It delves into the psychological aspects of consumption, exploring concepts of compulsivity and the significance of aesthetics in branding. The speakers also reflect on the paradox of technological excess in contemporary life, highlighting the personal dimensions of creativity, identity, and the emotional weight of published works.