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How to Bounce Back From Tough Times & How to Beat the Surveillance Economy – SYSK Choice

Something You Should Know

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The Risks of Targeted Ads and Privacy Invasions

This chapter explores the unsettling reality of companies making inferences about individuals, including sensitive details like sexual orientation, through innocuous data like music preferences for targeted advertising. It delves into the challenges of verifying the effectiveness of targeted ads, the dangers of smart devices listening in on private conversations, and the importance of safeguarding privacy in the digital age.

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