4min chapter

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Ep. 4 - The 4 Pillars of Defensibility (NFX Masterclass)

The NFX Podcast

CHAPTER

Building a Brand in the Early Stage of a Startup

There are four major defensibilities in the digital world. Of course there's network effects but beyond that there's brand embedding and scale. So you should really care about defensibilities from the early stage of building a business. To build a successful brand at the earliest stage you don't need a lot of money or TV ads. But you do need to ensure that your brand stands for something.

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