10min chapter

My First Million cover image

We Tested Our Grit (And Were Humbled Immediately)

My First Million

CHAPTER

The Origins of the Myers Briggs Test

Exploring the history and evolution of the Myers Briggs test from its inception with Isabel and her mother's interest in psychology, merging with Carl Jung's principles to create the Briggs Myers Type Indicator and its 16 personality categories. Delving into the unique business model of a publishing company acquiring licensing rights to the test and the revenue generation through certified practitioners. Discussing the widespread adoption of the test by various organizations, contrasting it with the success of Gallup's Clifton Strengths and the concept of grit from Angela Duckworth's book.

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