How Do You Become a Content Writer?

Before you were very topically diverse you really honed in on these topics and then we're pretty ruthless about cutting content. The way that you wrote the new content making sure that it related to these new um these new topics uh how did you land on these topics? "I just assumed I was as unlikable as possible in those moments so I'm like they only want exactly what they want and I want to give them that"