16min chapter

Subversive cover image

How Notion’s Community Helped it Win in AI

Subversive

CHAPTER

Balancing Consumer and B2B Strategies

This chapter examines Notion's unique marketing strategies required to cater to its diverse user base, emphasizing the distinction between consumer and business audiences. It highlights the challenges marketers face in addressing both markets effectively, illustrating the importance of community and product quality in brand perception. Additionally, the discussion reflects on lessons learned from past product launches and the critical role of achieving product-market fit.

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