The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

422: Oyster: From Wizard of Oz MVP to 8-Figure Global HR SaaS - with Tony Jamous

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Understanding Customer Struggles Through Data-Driven Insights

This chapter emphasizes the significance of direct communication with customers to uncover their struggles instead of depending solely on keyword research. It discusses a systematic, data-driven interview process that informs strategic decisions in corporate and product development based on real customer feedback.

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