2min chapter

Hidden Brain cover image

When Doing Right Feels Wrong

Hidden Brain

CHAPTER

Moral Foundations Theory

Moral foundations theory was first put forward by the psychologists jonathan height and jesse graham, who hypothesise that people don't realize they are unconsciously drawing on different moral foundations. Cultures around the world understand that one way to be a good person is to stand by those who stand with you. Many of us also intuitively feel that being a good person means standing up for fairness and justice.

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