Adapting Communication Strategies in a Pandemic

Capstone Conversations
With Jean Caragher

What fun it is speaking with Bethany Silvis, marketing supervisor for Kerkering, Barberio & Co., who was named the Association for Accounting Marketing Rookie of the Year.  

• Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |

Bethany joined her firm in 2018 as the marketing coordinator. 

Since then, Bethany: 

• Has taken KB’s social media activity to a whole different level. 
• Built a bevy of digital webinars and presentations. 
• Mastered Camtasia to edit videos for the website, social media, and specific campaigns, including a series they called "A Day in the Life of a CPA," which was used as a recruiting tool. 
• And has taken a seat on the University of South Florida Muma College of Business Customer Experience Advisory Board as a program advisor and completed the customer experience course at USF. 

In this episode, Silvis explains:

• How important it is to be flexible 
• How her focus on client experience came about 
• Her two pieces of advice for accounting marketers