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NFT Drops - Is There a Thriving Pocket of NFT Enthusiasts?
I think there's a thriving pocket of NFT enthusiasts, right? These are what we consider NFT purists. Like that, it's growing as a pool, but all things considered is kind of like a finite pool. A lot of people that are creating projects are targeting NFT enthusiasts rather than targeting their respective communities. Stop just trying to target the NFT purist and really focus on onboarding your specific communities with value propositions. The one other thing I'll say too is I think there was a book, talking about shoe brands that, this is Malcolm Gladwell book, I believe, the Tipping Point.