I Can't Know, We're Going to or Twitter?

There's a piece of advice i've heard you give before about how when you wre building odio, where, because it was doing well enough to keep going, they almost made it harder to ten bild twitter. And what advice wold you give to people who are in that kind of difficult position? How did you cut the cord there and say, i can't know, we're going to or twitter? Ye, thats that is a really horrid one. I think a lot ble struggle with. It's an unfortunate expectation, both for companies, or for individuals,. For news, news letters, pocast, whatever they things shouldn't naturally be assumed to go on forever