
Boost Your Website Conversions with Ayat Shukairy
The Agents of Change Digital Marketing Podcast
Optimizing Website Conversions
This chapter provides best practices for improving website conversions, targeting beginners with limited user data. It emphasizes the significance of a clear primary goal, reducing user friction, and employing both qualitative and quantitative research methods to understand user behavior. Additionally, it discusses common pitfalls in conversion optimization and stresses the importance of proper experimentation and analysis techniques.
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Speaker 1
This is
Speaker 2
Maurice Philajean and welcome to the Try Life on Podcast. Well, you may not believe it, but I've been an actor. I've tried out for the NFL, been a street cop, federal agent. I worked my way up the military chain of command to the rank of Lieutenant Colonel. I was also an executive at a global consulting firm. Hundreds of millions of dollars worth of real estate in the United States. I've started developing on a Mediterranean island and to boot. I've traveled to 100 countries over 300 times. And generally, all this stuff at the same time. No, I'm not trying to be everywhere. I'm not trying to do everything. What I was trying to do, and I'm still trying to do, is to try life on, to plug into planet and Earth as intended, and to fill my lifebook with experiences and relationships and not just accept the status quo. So what we're going to do on this podcast is introduce you to the mindset, the skill set, the soul set, the approach that is Try Life on and expose you to the people who've been doing it just like me. Their tools, their tips, their tactics to try life on, because we all can try life on in our own way. So sit back, relax, let's go for a ride. Let's go try life on.
Speaker 3
The powerful thing is if you just create space to actually dream big and think about what you actually want, you automatically start moving towards that because your brain is predictive and taking that time to just think, what do I actually want is so powerful? And that leads me to your philosophy, which you summarize as Try Life on. Yeah.
Speaker 1
Tell me about that. Brother, you and I, and everybody listening in general, we all went to school, great school, high school, college, all over. Do you remember when we were in kindergarten, my man, and we drew paint on the wall that we would color stuff and markers and beat glue and we were dreaming. We were mobile. We were having fun. We were trying new things constantly in kindergarten and maybe first grade. And then you get to middle school, your elementary school, middle school compliance started to kick in. Yes, sir, no, sir. Yes, ma'am, no, ma'am. Take this permission, flip home, fit forward. Johnny, stop speaking. Please raise your hand when you have a question. Something happens there. And then we get into high school and college, and the worst thing happens in my opinion. We need education. We're not downing education. I'm downing certain style that which has happened. What happens in high school and college is you and I compete with each other. We got to be the MVP. We got to be the valedictorian. Who's the prom king and queen? Who's the AP class number one? Who's going to the Ivy League school? So we start funneling ourselves into a system and it really does translate into adult life where Adam and Mo work for the same company and we're vying for the same statistic that we compete with each other. We get so lost into the titles, getting these titles and salaries that I think we should get to try life. The whole point of working in the first place was so you can go live as intended. So you could plug in and do things around the world as you were intended to do. When I tell you that I was a senior executive at a company, real estate investor, restaurant owner, a failed at a coffee shop, traveled to 100 countries, became a street cop, was a federal agent, started being an actor, now built an investment firm. I'm not competing with anyone. I was just creating life and building lifestyle and going after things unapologetically and we forget. I love us as adults, but sorry, we forget to dream. We forget that the whole purpose of being here with the plug into life planet as intended. So that's my notion of try life on when people see my quote unquote life red, if you want to call it that, they're stunned. If I tell you, hey, Adam, last weekend I got on a plane and I went to Beirut for three days and I came back. That's far. No, not really. Adam, in 2019, I went to the finished Arctic five times and two or three of those times was just for two days from BC. That's crazy. No, it's not crazy. It's trying life on. It is going to the airport and getting on that bus, which is really the plane. I call a plane a bus with wings, and going to the place where you need to go do things. So I demystify the airport. I learned how to travel hack to get all over the world. I am trying to express the people that you can try life on in so many unique and valuable ways. And I have developed pack and trick and it's based off of five principles. Time freedom, geographic freedom, financial freedom to execute your purpose. Becoming a police officer just to exist. These good things in my neighborhood and freedom to build meaningful relationship. Brothers, we're in the office on Tayspreet in those four walls from seven AM, nine PM. We don't have the freedoms to go connect with the atoms. You don't have a freedom to build a new relationship with someone outside of what you do on a day to day basis. So I encourage people to build those meaningful relationships. But those are the principles that push the concept of trying life on through lifestyle design, through forming what it is that you actually want to get done in this lifetime. And we only have 28,000 days on average to do it. So that is the tri-life on concept. And I have developed the method to help people build into what it is that they are actually trying to do. Building the lifestyle that they don't need a vacation.
Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com/543 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>