#70 - Guiding your customers through the buying process by refining their problem set (Andy Paul, Host of Sales Enablement Podcast)
30 Minutes to President's Club | No-Nonsense Sales
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Navigating Complex Customer Demands in Sales
This chapter addresses the challenges of managing expectations from demanding clients while emphasizing the need to prioritize their essential requirements. Through a compelling example of selling broadband services to a cruise line, it showcases how focusing on key priorities can lead to successful deal closures even in competitive markets.
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