Improving Reach and Engagement on Social Media

They discuss making adjustments to video content, including adding a face-to-camera element and improving video quality and script, to increase reach and engagement on social media. They also talk about optimizing social media posts, such as focusing on the first frame of content and using short descriptions. Additionally, they explore strategies like using questions to entice comments, rethinking hashtags, and collaborating with other companies to expand their reach.