The psychology of product adoption: Preparing for the Future with Omar M. Khateeb
Negotiate Anything
00:00
The Psychology of Product Adoption
Kwami: I'm a boy from Texas, grew up on the border, went to medical school at Texas Tech University. He started off in the medical technology space over 10 years ago and did robotic surgery sales for a few years before moving into marketing. Kwami: What I've really focused on is the psychology of product adoption and persuasion at scale. "The more you understand the target you're dealing with in a negotiation persuasion, the better levers you have," he says.
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